The Short Version: Socially developed Siren is transforming the internet dating app space featuring its inclusive mindset, relatable concern throughout the day, and customizable privacy functions. On Siren, its exactly about connecting you with fantastic folks through genuine discussion — maybe not addicting and mindless swiping. To this end, they’ve produced an enjoyable and secure planet where you are able to become your actual home and allow passionate biochemistry with a match unfold in a far more natural method — exactly like it might occur in person.


Along with their streamlined interfaces, enjoyable features, and hand-held types, online dating applications have actually revolutionized just how individuals date. Even though it seems much easier than ever to meet up with somebody unique, the functions of swiping and preference or hating folks based on photos provides almost generated online dating a game — and developed a disconnect one of the folks playing it.

If you wish to combine the handiness of an online dating app while the feeling of linking with some body in actuality, there is Siren — a unique online program that eliminates the “looking for humans” design many other matchmaking apps have followed.

Owing to the Question during the day matching system, Siren creates the context for discussing interesting topics (like bucket list products and philosophical concerns) and pairs people through those genuine and engaging talks. In this way, real characters is disclosed normally — just as they would directly.

To get more in the determination behind Siren, its unique features, plus the women-led team behind the app, we spoke with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren is made With everybody else in Mind

Siren ended up being founded by two females with a feminist point of view — Susie along with her Co-Founder/COO/CMO Katrina Hess — just who both wanted an online dating app that was made up of common admiration, confidentiality, and convenience as top concerns.

Having experienced some awful matchmaking experiences via various other online dating applications, Susie and Katrina noticed these weren’t actually designed with women in addition to their certain desires and needs planned. Plus the bad character of swiping left and directly on people was actually demeaning and didn’t assist develop top quality connections, especially for females.

“i simply believed this immediate feeling that, as a female, I happened to be objectified. The swipe-to-reject style did not benefit me,” Susie mentioned. “we looked back in the interactions I had before, and I also never ever met people through these types of strategies.”

Despite the fact that that they had never developed an online dating software, Susie and Katrina realized they could generate one which wasn’t just female-friendly, but fun and compassionate toward everyone else.

They got their time studying the technology area and having comments from pals and professionals before and during development. And so they dismissed individuals who stated males won’t make use of a dating application which was dedicated to ladies and offered all of them advanced confidentiality configurations.

Siren premiered in 2014, and soon it wasn’t only Susie’s and Katrina’s buddies who had been making use of Siren. It absolutely was pals of buddies and overall complete strangers — such as men — who had been making use of the app and revealing appreciation for it. Term distribute and Siren has been a respected, inclusive dating software from the time.

And although Siren is pro-women, there is not an anti-men ambiance to it anyway. It’s evidence that a matchmaking application designed by women for women can effectively work with all of them as well as for guys.

Secured & Welcoming environment units an optimistic Tone when it comes down to Community

The people at Siren will always be extremely protective of these users, and, because designers, they knew they are able to set a confident tone for your area by placing security precautions set up and generating an inviting environment.

During different online dating apps people might discover harassment or catfishing, which is never been the actual situation for the people on Siren, in addition to effort on the Siren staff is why for this.

“Since we established, we have had zero research of bothering emails,” Susie said. “Authenticity and individuals to be able to feel like you will find genuine men and women on the reverse side is completely important to all of us. We had been truly cautious about growing town with a particular kind of reputation.”

Susie included that she and her staff think individuals are basically great which if they are given a secure, friendly ecosystem, they’re going to be type and sincere together.

“we are able to provide you with these icebreakers and they how to be more susceptible and more genuine, that is certainly how people can connect,” she stated.

Siren’s Mantra: “Make visitors much less unusual to Each Other”

because of the social media many of us utilize, like myspace, the bond has already been built-in with the people we stick to and who stick to you, thus interacting is actually convenient. Siren’s conversation-style system replicates that for internet dating, helping you initiate those connections without the awkwardness.

“if you are coping with an overall total stranger within the internet dating room, there’s lots of reservation about how exactly a lot you trust this individual, especially because some internet sites are really complicated and possess most phony users,” Susie said. “My personal motto that I always tell my personal group, and they’ve truly embodied this, will be help ‘make strangers less peculiar to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded relationship Experience

With their own matching function, top-quality security measures, and unique events, Siren offers singles an unique, secure, and well-rounded online dating experience from beginning to end.

Become familiar with Matches in a Unique Method With Siren’s concern associated with the Day

While Siren has the traditional popular features of online dating (including texting and blocking capabilities), their Question of the Day will be the feature which makes them stand out from other matchmaking apps more.

With fun concerns like “Any time you may have usage of a billboard, what might you prefer it to say?” you can end up being yourself and progress to know some body on a more authentic degree. You may also search for suits considering their solutions to those concerns and by your recommended requirements like get older, sex, and place.

With this degree of communication, that you don’t feel the need to fill characteristics such as your earnings or looks to seem more appealing to others.

Multiple pic Settings aids Eliminate Superficiality

Siren also has exclusive method to photographs. There is the choice to keep the pictures obscured and only visually noticeable to your own connections, or you can leave the images noticeable to every person.

“To make it comfortable and not harmful to men and women to have the ability to browse their own specialist and private physical lives, we enable everybody else to manage their photo visibility,” Susie stated.

Unlike the typical online dating app, people cannot deliver one another photographs, which had been deliberate whenever Susie and Katrina created the app. She said this promotes users giving each other their particular cell phone numbers and move the bond off-line — and shields people from obtaining unwanted photos.

Without issue which picture alternative you choose, the great thing is Siren’s concern of the Day — and users’ responses — allows you to relate with people on a further level than simply seems.

Safely relate solely to Others as a result of Siren’s Privacy Controls

Another large element of Siren is safety, especially in terms of preventing fraudsters. Everyone exactly who subscribes must place in their unique telephone number and enter the activation code they get via text, which guarantees everyone isn’t generating multiple records.

Members may also prevent and are accountable to the Siren group other people that happen to be behaving inappropriately or mistreating the application’s conditions and terms.

Discounted Activities provide Offline & Give You brand-new Date Ideas

Besides generating a comfy and safe cougar web sites spot for visitors to end up being which they really are and going for a unique option to begin talks, Siren normally using the next move by holding offsite events. Susie stated these could be an excellent alternative to the most common coffee big date, which can frequently find yourself feeling like a company conference or job interview.

“I think fulfilling because of this supplies an infinitely more meaningful connection. We’re combining with local organizations and businesses to give our very own users rewards and discounts to places like museums, lectures, and film celebrations,” she stated.

Actually people who have currently located somebody on Siren hang in there for your occasions because they’ve become a part of that society today and certainly will locate fairly easily brand new date tips. While these activities are presently just becoming used in Seattle, Siren provides plans to expand some other locations shortly.

A Diverse individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess for her defensive character), the Siren group is made up of CTO David Golightly as well as expert advisers including Lisa rock (Co-Founder of websiteHer) and Gayle Karen teenage (CTCO at Wikimedia).

Even though they all handle essential elements of the company (from advertising and marketing to support service to graphical design to development), they even put people initially irrespective the work at hand.

Sufficient reason for a software produced by two women of color — exceptionally uncommon in technology market — Susie and Katrina wished to draw in a person base that is in the same way varied since business is.

Siren’s individual base isn’t such as your common matchmaking app market — which sometimes mostly be heterosexual guys, more youthful singles, and other people finding hookups. The sex ratio on Siren leans somewhat more feminine (55percent to 45per cent), and a majority of people are over 30 and seeking for a meaningful big date or connection.

“we are gearing earlier, and I believe this has been really great for us,” Susie stated.

Just what Siren additionally does really well is actually include all types of individuals, specifically those in LGBTQ community. A new element of Siren that was particularly important to your team is a “non-binary” gender choice for people once they fill in their profile.

Susie and her staff realize that gender and sex are not occur rock for many people, and while conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” are a good idea, they may be able be also restrictive.

“we should support you in finding anyone you’re looking for, but you do not need to declare or put yourself in a box,” Susie mentioned. “That sex fluidity is very important for all of us to embrace.”

Last Thoughts

Whether we are writing about their particular advancement, inclusion, or realness, Siren is actually using the dating software room to the next level out of each and every angle.

And even though they will add more helpful attributes and develop the reach of the events soon, the long-term focus will still be constructing trustworthy interactions and their people and standing up to those exactly who make an effort to destroy the experience for everybody.

“If you would like end up being an asshole, there are many places to get it done, but try not to exercise here,” Susie stated. “While we scale, we need to preserve this concept that reputation and trust issue, and it’s really our loyal purpose to be effective for the neighborhood day-after-day. We’re right here attempting to give men and women a fighting chance to relieve loneliness and find a genuine actual connection.”